The Gaming Giant Recruits Apex Legends Developer to Boost Troubled Action Game Project Ethos

The renowned publisher has welcomed Ben Brinkman from the creators of Apex Legends to direct the development team at 31st Union, which is currently crafting the forthcoming over-the-shoulder roguelike extraction-shooter known as Project Ethos.

Management Shift Follows Lukewarm Response

Brinkman steps into the leadership position at the development studio following the exit of former leader Michael Condrey, who was removed from his post due to Project Ethos' lackluster initial reveal last autumn.

Recently, 2K president a key figure updated employees about this strategic move through an internal memo, which stressed that playtesting had revealed the need for a distinct direction.

The president stated that the developers is now refining the project with a revised approach, aiming to better meet player expectations.

Trend of Key Acquisitions

The news echoes a similar action taken by the publisher in August, when they brought on Rod Fergusson from Blizzard to contribute to the BioShock studio Cloud Chamber.

Below is the full message from the president's communication:

Team—

I know you all just finished your meeting - I hope you’re as excited as I am with the positive developments. Previously I sent you all a note, I stated the following: “I believe in this team. You all are some of the most driven and talented designers we have had the opportunity to work with - and we’re eager for that collaboration to persist.”

Given your hard work and flexibility, particularly over the last year, you repeatedly show that.

The gamer responses from last autumn’s the game playtest was revealing. It affirmed the promise of a action-packed game but indicated we still had refinements needed. It uncovered the necessity for a clearer brand.

It’s been inspiring to see how far you’ve advanced. You took the feedback to mind and reimagined Project ETHOS with a revitalized direction - one that’s ready to achieve its potential to our players.

Our confidence in this project grows every day. To advance the outstanding development you’ve made, I’m excited to announce Ben Brinkman as the new Director of the team. After some time of discussions, he officially joins us on Monday, October 20.

Ben’s guidance and background in the competitive gaming field is considerable, having dedicated the past decade and a half producing and managing some of the most recognizable series in gaming, including Call of Duty: Black Ops, and lately, Apex Legends.

I invite you all in greeting him in the coming days. We are all looking forward to persist seeing the evolution of the game in the months to come.

David

Experience of the Incoming Head

The appointee presently serves in the role of senior developer and production lead at Respawn Entertainment for their flagship title. He earlier worked at major gaming companies in diverse production roles on the Call of Duty games, and, before that, had assignments at other industry leaders.

Game Details and Vision

Project Ethos was unveiled in last year alongside a early access event. Then, 31st Union presented the title as a "no-cost, third-person perspective roguelike hero shooter and an innovative step forward on the category."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Customize your character in live gameplay to suit your personal playstyle," the official summary explains. "Challenge the rivals with fresh skills, challenges, and tests that change every session. Do you leave securely with your hard-earned loot? Alternatively take a risk, gamble everything, and hope your team can secure victory? The choice is yours."

Project Ethos does not have an confirmed release date or platforms, but fans can expect more updates as development advances.

Jennifer Fuller
Jennifer Fuller

James Whitfield is a freelance film journalist with a passion for uncovering the hidden gems of London's cinematic landscape.